Offshore software development is increasingly becoming a necessity for businesses as the challenges of keeping up with the development can be demanding. The trend of Offshoring in-house software product development is also fast increasing because usually smaller and mid size companies do not have the optimal resources to handle a large volume projects. Therefore, outsourcing software services becomes a feasible possibility.
BSH group is on a mission to increase the use of induction hobs cooking throughout Europe. To achieve this aim, the company needs to do two things: make its induction cooktops stand out from their radiant counterparts and entice consumers to absorb the increased cost of an emerging technology.